BMG LABTECH unveils website relaunch: clear, user-friendly and responsive
26 Sep 2017
Microplate reader manufacturter, BMG LABTECH, has redesigned its website to offer improved search functionality, and optimisation for mobile devicess.
www.bmglabtech.com offers quick and easy access to essential information and features about the company’s high quality microplate readers. The website’s homepage gives an overview of updated company news and events as well as testimonials to BMG LABTECH’s products.
Key site features include simplified navigation with prominent quick links to important content. It has been designed to provide a more engaging user experience with enhanced search through the extensive database of application notes and scientific content, and the capability to share files securely with the company’s customer support. Moreover, visitors can easily compare the specifications of readers to find the product that fits their needs best.
Tobias Pusterla, International Marketing Manager of BMG LABTECH said:“We are excited about our website relaunch and the enhanced usability it provides for our visitors. The site now matches the new corporate identity we introduced at the beginning of 2017. In addition, the new content management system helps us to optimise marketing processes and enables the integration of further features which are planned for the near future. For anyone who works with microplate readers, the site is worth a bookmark.”