Esco Micro, Singapore, and Esco Technologies, Philadelphia, PA, have appointed Offenberger and White, USA (OffWhite) to head the Esco marketing programme worldwide effective 1 July 2006
The announcement was made in Houston, TX by XiangQian Lin, Esco vice president, and Bill White, CEO of OffWhite.
As part of the agreement, OffWhite will manage marketing, advertising, public relations and communications integration for the privately held, Singapore-based developer and manufacturer of life science equipment and instrumentation used in biotechnology, pharmaceutical and clinical laboratory markets.
Through the alliance, OffWhite will assist in directing the Esco in-house marketing and communications staff as well as distributor partners located in key markets worldwide.
Founded in 1978, Esco is an emerging leader in research and production of containment and controlled environment technologies for biological safety, cell culture and preservation, drug development and plant/agricultural genetics.
The company has actively participated in containment and mitigation efforts related to the epidemiology of Sars and avian flu.
Esco products are used for applications in vaccine development and genetic engineering for medical, agricultural and commercial uses.
Esco operates manufacturing facilities in Singapore and manages direct offices in ten countries with joint distribution programs in more than 70 countries covering all major life science markets worldwide.
According to Bill White, CEO of OffWhite, the relationship with Esco creates new opportunities for the company's Marietta, Ohio staff to manage global marketing responsibilities, establish diverse peer networks and enhance development of professional skills.
White adds: "Our business objective is to maintain and support a balanced constituency of US and international clients who need our services and value our contributions".
"Our investments in infrastructure, staff training and management information systems permits us to work with selected clients close to home or anywhere in the world".
"Above all, our clients understand that our work yields cost effective results, which is why nearly all of our clients over the past 21 years have been acquired through referrals." In a statement from Singapore, Esco Vice President XiangQian Lin said that the appointment of Bill White to the Esco management team ends the company's worldwide search for a strategic marketing partner capable of working at all levels within the company.
Lin said: "We expect Bill White and the OffWhite staff to participate in our business enterprises wherever they may be, from research and development, intellectual property and information mapping, web-enabled sales and technical support to integrated marketing, brand development and media placement." Offenberger and White was established in 1985 and specialises in consultative solutions and implementation of marketing strategies and marketing communication programmes serving clients in manufacturing, healthcare, life science and financial markets.
