Mecmesin is marketing its products directly to the southeast Asian market through a new division, Mecmesin Asia, opened in Bangkok, Thailand in April of this year
Mecmesin has successfully supplied its torque and force analysis equipment to the area for 15 years in partnership with local distributor, Protool, and as an extension of this long-standing relationship, Mecmesin Asia has been established to better serve the Asian market and exploit the myriad opportunities emerging from this region of significant industrial growth.
Jeffrey Lim, chairman of Protool, said: "This expansion aims to strengthen Mecmesin's test equipment offering to the region, capitalizing on the existing popularity, credibility and recognition of the Mecmesin brand in other parts of the world".
Robert Oakley, owner and chairman of the board of Mecmesin, added: "With an impressive increase in our product portfolio, and our own people and operations on the ground in Southeast Asia, Mecmesin is in a strong position to take a significant share of the local market.".
