Nature Clinical Practice in sales partnership with MJ Mrvica Associates, which will sell advertising in its monthly journal Nature Clinical Practice Gastroenterology and Hepatology in the US market
MJ Mrvica Associates has a proven record of increasing advertising revenues for independent publishers, societies and association-affiliated journals, says Nature.
Established in 1983, and starting with a background of pharmaceutical advertising sales, the company has grown organically, and has diversified into hospital administration, occupational safety, utility, life sciences and other industries.
Launched in 2004, Nature Clinical Practice Gastroenterology and Hepatology has an international editorial advisory board made up of renowned experts in the field of gastroenterology and hepatology.
The journal has been adopted as an official publication of the American College of Gastroenterology (ACG), and as one of their member benefits, all full ACG members now receive a copy of Nature Clinical Practice Gastroenterology and Hepatology each month.
"We are delighted to have established this relationship with MJ Mrvica Associates," commented Peter Ashman, publisher of the Nature Clinical Practice journals.
"Their established presence in the US market will help to ensure that our journal gets the visibility that it needs to make an impact with the key medical media agencies in the pharmaceutical and biotech industry.
"We look forward to a long and fruitful partnership with them."
