Will give customers a better insight into the company's products and capabilities and give Absolute Vision a far greater presence in the international market of traceability and marking technology
Richard Laight, business development manager at Absolute Vision, explained: "Our old website did not do justice to the leading-edge range of products that we are able to offer.
"We believe that this new, dynamic site will be a catalyst for more sales, and it is a key element in our overall marketing plan".
The site has been designed in close collaboration with Pyramid Design , which has worked with Absolute Vision over the past five years in developing the company's distinctive brand.
The copywriting was undertaken by public relations consultancy Compege.
"Once a website is up and running, its maintenance is too easily overlooked," says Paul Hartley, Pyramid's creative director.
"That's the main reason so many become neglected and out of date.
"At Pyramid we've a dedicated manager for Absolute Vision whose role is to continuously develop the site, ensuring it remains current and responsive at all times.
"The new interface our team developed uses innovative animation to clearly differentiate the company from its competitors' sites, many of which aren't much more than online versions of their printed marketing literature."
