Waters has launched a new campaign to raise awareness of the company's position as a global leader in providing business solutions for companies, academic institutions and scientific organisations
Highlighted by a new tagline - Waters: The Science of What's Possible - the campaign also includes a coordinated marketing and advertising push as well as a revamping of the company's website, press materials, exhibit booths and other external presentations.
"Over the last decade or so, we have become more than just a provider of laboratory products and services," said Art Caputo, president of the Waters division of Waters Corporation.
"We have become an essential business partner to a growing range of industries, including pharmaceuticals, food service and industrial companies.
"We wanted our branding positioning to reflect that shift".
The company kick-off for the new branding campaign was held at a recent event at Gillette Stadium in Foxboro , Massachusetts .
Attended by more than 1000 Waters employees and broadcast live to Waters's offices around the world via the internet, the event served as an introduction to the new initiative.
"With our new brand platform, we are making a promise to our current and potential customers to help them find solutions to their most difficult problems and to be their expert partner in the pursuit of their most critical business objectives," said Rohit Khanna, vice president of worldwide marketing for the Waters division of Waters Corporation.
