Panalytical, a supplier of analytical instrumentation and software for X-ray diffraction (XRD) and X-ray fluorescence (XRF) spectrometry, has launched a new Korean language website
The new site serves as an important additional platform for the company to support its customers in Korea.
Non-English speakers can now read about the latest offerings in terms of products, solutions, customer support, events and training courses.
Anant Bhide, regional director (Asia Pacific), enthuses: "Korea has carved out a significant niche in the global high-tech arena and is a major market for Panalytical.
"I am particularly delighted that with the launch of our new Korean language website, we are able to get even closer to our customers.
"The site brings them news of developments in our product and solution offerings and meets the exacting information demands of our discerning Korean customers.
Country manager of Korea, Jay P Song adds: "As well as giving a wealth of helpful information to individual customers, the new website will be a focus for increased communication with the market".
Since April 2006, Panalytical has conducted its business in Korea directly.
Previously, it operated through its agent, the SongJee Industrial.
Panalytical and SongJee worked closely together for 12 years, with SongJee concentrating wholly on Panalytical business.
All SongJee personnel transferred to the new company - Spectris Korea.
This reorganisation followed a four year period of particularly rapid growth in Panalytical's business in the country: the company's business areas of research and industry, as well as the cement, steel, petrochemical and semiconductor sectors, have all been very active.
