Randox Laboratories says its customer relationship management (CRM) system is set to increase the level of customer satisfaction and create a rounded, streamlined business
CRM is a customer-centric business strategy used extensively in businesses around the world.
However, Randox says it is one of the first companies in the UK to adopt this particular model.
Implementing a successful CRM programme is a lengthy process which requires the dedication, diligence and skills of an enthusiastic workforce.
Randox began the journey in October of 2006 with the decision to work with StayinFront , a leading global provider of enterprise-wide CRM applications, decision support tools, data services, sample inventory management solutions and e-Business systems.
StayinFront's CRM system manages and integrates all points of customer interaction such as sales, marketing and customer support.
Using the new CRM, Randox staff anywhere in the world can access customer records and marketing information using their own tablet PCs to update and co-ordinate with colleagues around the globe.
Armed with this technologically advanced system, Randox are excited and enthusiastic about the roll-out, taking place in stages throughout 2008.
Randox marketing manager Chris Henry has said: "By deploying StayinFront CRM enterprise-wide, we can dramatically improve our ability to target the effectiveness of our events with a solution that is cost-effective, easy to use, effortless to administer, and timely in its reporting structure.
"We are confident that this architecture will fully support both the current needs of our organization and any future business requirements resulting from our anticipated high level of growth worldwide."
