In order to enhance the worldwide launch of its innovative food safety testing systems, Biotecon Diagnostics has formed a strategic marketing alliance with Merck
Merck sells the foodproof range which has been available in almost all countries of the world since 1 January 2008.
More new products will be launched jointly during the year 2008.
Kornelia Berghof-Jaeger, CEO, Biotecon Diagnostics: "In this alliance Merck will contribute significantly through its expertise in microbiology and its excellent customer relationships.
"Jointly we are able to fulfill the customer needs by introducing this new technology to the food safety testing labs around the world".
"For Merck this partnership means a consequential advancement in order to underline our leading position in specialty chemicals, especially in analytical reagents and test kits" comments Wolfgang Schmidt, head of microbiology, hygiene and microscopy at Merck.
"Our philosophy of highest quality demands is perfectly met by the solutions offered by Biotecon Diagnostics".
The increasing use of rapid food safety testing is receiving more and more attention.
The major reason for this key trend is that the food industry requires quick and accurate results.
Traditional microbiological methods are relatively slow and sometimes inaccurate in comparison to innovative molecular biological techniques.
Fast and reliable detection systems are therefore the method of choice.
In particular, advanced real time PCR technology is increasingly being used in the rapid detection of food pathogens and spoilage microorganisms.
PCR stands for polymerase chain reaction, a technique that allows an exponential amplification of DNA from just a few to more than a billion copies in less than one hour.
This enables a significant reduction in the time taken to achieve results in comparison with conventional cultivation techniques.
