Big Pharma companies have agreed to come together for this year's Next Generation Pharmaceuticals (NGP) summit in Portugal, organised by GDS.
Representatives from Johnson and Johnson, Novartis, Pfizer, Roche, Sanofi Pasteur and Astrazeneca are meeting at the NGP EU summit to discuss how they plan to rebuild consumer trust and create a 'standard code of practice' that is accessible and understood by all.
The goal is to promote growth while maintaining business-to-consumer trust.
Twenty executives will gather before the summit in a closed-door meeting to develop a vision on the key steps needed to capture markets and revenues under the new compliance guidelines.
