The new name leverages the company's well-known product brand, Starlims, and differentiates it from the generic term for the laboratory information management systems industry
Lims (USA) has announced that it has changed its name to Starlims, as part of its enhanced corporate identity strategy. The new name leverages the company's well-known product brand, Starlims, and differentiates it from the generic term for the laboratory information management systems (Lims) industry. "The change provides us with a cohesive, instantly-recognisable identity" says Isaac Friedman, president and CEO of Starlims.
"This move supports the unification of both company and brand recognition throughout our major markets in North America, Europe, Latin America and Asia Pacific."
