Temperature programmed liquid chromatography specialist has grown its distribution network to offer dedicated local expertise and support in key markets.
Temperature programmed liquid chromatography (TPLC) specialist Selerity Technologies has grown its distribution network to offer dedicated local expertise and support in key markets.
Managed by its European partner, the Research Institute for Chromatography (RIC, Kortrijk, Belgium), Selerity's distribution network comprises leading HPLC specialist vendors such as Gerstel, Anatune and Da Vinci Europe Laboratory Solutions, which are able to support customers and potential customers across Europe and Asia.
Selecting RIC as the European distribution headquarters for its HLPC product line has been a stepping stone for the development of a strong, cohesive and technically knowledgeable network.
There is now representation in key territories such as France, the Benelux, Germany and the United Kingdom, but also Hungary, which is enjoying very aggressive economic growth and, more recently, Japan.
RIC has facilitated this process with its strong relationships with specialist vendors and its reputation in the advancement of chromatography applications, techniques and method development, says Selerity.
Jody Clark, VP sales and marketing, believes that, with most research on high temperature HPLC originating from European universities, TPLC method development is likely to be more rapidly embraced in countries such as France, Germany, the UK and Benelux.
This made the appointment of a knowledgeable partner to develop these markets all the more significant.
She says: "Choosing RIC to proactively develop interest in our product range in Europe has been instrumental to our ongoing success.
"Their understanding of the market, technical expertise and focus on offering total solutions ensures that we have a reliable partner in Europe that is able to effectively manage our wider distribution network.
"With some of the most respected laboratory equipment vendors now representing our product line, we are well positioned to promote the benefits of our TPLC instrumentation to separations scientists.
"We are now confidently embarking on the next phase of our market development programme to extend our reach to Spain, Italy and China."
