Reports from BioInformatics are based on the experiences and expectations of hundreds, even thousands, of scientific customers who buy products to support their research
BioInformatics has released a new catalogue featuring 21 market research reports.
Unlike reports based on secondary sources that make unrealistic projections, reports from BioInformatics are based on the experiences and expectations of hundreds, even thousands, of scientific customers who buy products to support their research.
Written by a team of scientists, industry veterans and market research experts, each report presents the reader with a thorough understanding of the market, and the scientific and business implications of the results based on advanced statistical analytics.
The 21 titles featured in the newest catalog cover both technology-specific and general marketing topics.
Technology-specific titles assess the needs of scientists who use those products and outline how suppliers can better meet those needs.
Technology-specific titles included in the new catalogue are:.
Market opportunities in biodefense research: trends and forecasts.
The global market for synthetic oligonucleotides.
Influencing brand preferences in the flow cytometry market.
The market for antibodies: keys to success for commercial suppliers, volume II.
The market for dna molecular weight markers: climbing the ladder to the top.
Securing a competitive advantage in the reverse transcriptase market.
The market for restriction enzymes: cutting out your competition.
The Taq wars: competitive intelligence on how to survive.
The neuroscience perspective: opportunities for market entry and expansion.
Protein microarrays: technology adoption and utilization.
The market for DNA microarrays: core lab and end-user perspectives.
The market for SNP genotyping products and services.
The RNA purification market: evaluating competitive dynamics and establishing benchmarks.
Mass spectrometry: opportunities in the life science market.
Marketing titles from BioInformatics are a unique resource, unavailable from any other source.
These reports address how scientists respond to various marketing channels, define which suppliers are seen as best-in-class, and assess brand identity for leading suppliers.
Far more than simply market research, these reports are how-to manuals that inform the decisions of corporate, marketing and sales executives throughout the life science industry.
The marketing titles included in the fall (aumtumn) 2006 catalogue are:.
Marketing to life scientists 2006.
Customer loyalty and satisfaction: creating a branded customer experience.
Maximizing market share through brand differentiation.
Advertising to life scientists: maximizing ad effectiveness.
Marketing to life scientists: navigating channels through segmentation.
Life science product catalogues.
Scientific and medical journals on the web.
