With this transaction Moritex hopes to establish a closer relationship with Procter and Gamble, and aims to further strengthen its presence in the international aesthetic market
Moritex has recently finalised a deal to supply Procter and Gamble, a US-based conglomerate with global presence in family health, beauty and household care markets, with a significant number of scalp moisture sensor devices.
Recently, the skin and hair care markets have started to offer products containing herb and nutrient compounds to treat anti-aging demonstrating an industry shift towards more advanced cosmeceuticals, or cosmetic products with medicinal effects, in pursuit of more effective treatments.
P+G intends to use a moisture sensor device developed by Moritex to market products with dandruff preventative benefits within its Head and Shoulders series.
P+G's cosmeceutical shampoo, Head and Shoulders, is the leading global anti-dandruff shampoo.
The moisture sensor device developed for P+G is a pen shaped sensor designed to measure the moisture level of the scalp by pressing the sensor tip to the scalp.
This device can help quantify the benefits of Head and Shoulders on improving scalp's moisture.
Shigeyuki Morita, president and CEO of Moritex, stated: "Moritex has always been a key player in providing counselling tools to the aesthetic market, and have been keeping a close eye on the shift from traditional cosmetics to cosmeceuticals.
"We are proud and extremely happy to provide P+G, the world's largest global consumer products company, with our technology.
"We believe this deal is a strong indicator that our technology is competitive on a global scale and this is a significant step in order to further penetrate the international aesthetic market".
