BioInformatics has unveiled its 2007 marketing support package, decsribing it as a unique collection of indispensable resources for companies targeting the fast-growing life science market
Through a series of six reports to be released every other month in 2007, the marketing support package addresses the most pressing challenges facing marketers who seek to inform and influence the purchases of scientific customers.
Data will be collected and analysed throughout the year on scientists' preferences relating to e-marketing, e-commerce, print advertising, catalogue marketing, sales force performance, customer loyalty and brand positioning.
The data and analysis will be delivered electronically in a variety of useful formats via customised and secure client portals.
"Our clients are challenged by a customer base that is increasingly sophisticated and discerning when searching for new products and choosing suppliers," claims Bill Kelly, president of BioInformatics.
"To be successful, even the most superior products have to be supported by sound brand strategies and effective marketing programs".
BioInformatics has been publishing market research reports focusing on the art of marketing to scientists for more than a decade.
Thousands of scientists from around the world have been surveyed about their preferred means of learning about new products and services used in their labs.
These insights have been exhaustively analysed to reveal media preferences and their subsequent impact on brand perceptions, satisfaction, loyalty and overall marketing effectiveness.
"The topics explored and content of our reports has always been unique and widely used throughout the industry," says Kelly.
"However, instead of individuals making 'one off' purchases of reports, the marketing support package provides an electronic library of critical marketing data that can be easily accessed 24/7 and used in different ways by different groups across the company".
Corporate subscribers to the marketing support package will continue to receive an enterprise-wide electronic license to six comprehensive 150+ page reports.
In addition, subscribers will be able to log-on to a secure portal and gain access to PowerPoint presentations with custom analyses of their company's performance along with hundreds of charts and tables for easy import into executive briefings, sales training material, marketing collateral and customer presentations.
Administrators at subscribing companies will be able to notify employees of new information as it becomes available to encourage usage or control access.
"Perhaps the most valuable feature for subscribers is online access to survey data files for every report and custom study they have purchased from us in the last three years in addition to those we publish in 2007," says Kelly.
"Marketing is the responsibility of everyone in the company - and that includes R+D, sales, investor relations, customer service and technical support.
"Our clients will be able to use their portal as a vast repository of market insights that can be analysed to support decision-making across departmental boundaries and develop a shared understanding of how - and what - scientists want to hear from their suppliers."
