BMG LABTECH has unveiled a new corporate colour identity for roll out across its product range and communication channels.
The new image will feature in the company's range of dedicated and multi-mode microplate readers for life sciences applications and high-throughput screening. Tobias Pusterla, International Marketing Manager at BMG LABTECH, said: "As the company grows and develops, it is important that our brand continues to reflect the high quality, reliability and innovation of our products. Our new corporate identity represents the natural evolution of this transformation. It unites all our microplate readers and coming product launches under the new purple and grey design. This new visual brand appearance gives us a forward looking image that supports our reputation of being a technology leader in microplate reading.
“It’s imperative for our brand to reflect and promote our company as it is today and the tremendous product and service quality we bring. The new corporate identity presents the company as modern and evolving. It contains an elegant grey and a strong purple, while the company logo will remain unchanged”, explains Pusterla. An updated corporate website will follow during the year to complete the new brand identity and showcase the company’s competitive strength and entire product range."
Newly coloured microplate readers will be shown for the first time at BMG LABTECH’s booth (529) at SLAS 2017.