BMG LABTECH celebrates 30 years and highlights the people behind its products
24 Jan 2020
BMG LABTECH will mark its 30th anniversary this month with an anniversary campaign highlighting the people behind its products.
Formed as a one-man engineering office, BMG LABTECH is now a global manufacturer of microplate readers for the scientific community with offices in Australia, France, Japan, UK, and the USA – and represented in more than 100 countries.
This year’s advertising campaign will include exclusive company insights, featured employee profiles, memorable moments, an anniversary competition and much more. Tobias Pusterla, International Marketing Manager, said: “Our ads normally show our great products, but for this special anniversary campaign we decided to focus on our employees to be our brand advocates. These are all people who are passionate about their work, spanning from R&D to production and support. It’s these fantastic people behind our microplate readers that make BMG LABTECH who we are today.”
In 30 years, BMG LABTECH has evolved into a specialist for microplate readers. It’s employees have become experts with years of specialisation, trained know-how and experience – 30 percent of the team has been with the company for more than 15 years. Thomas Räbiger, CEO of BMG LABTECH, said: “The whole team helped the company to reach this special milestone. I highly appreciate all the effort, know-how, personality and talent of any single colleague. They all made and make BMG LABTECH an innovative, open-minded, stable and dependable company.
Another important factor for the company’s success is the close relationship to its customers. “We are in very close contact with the users of our instruments and have lots of collaborations with key clients. This close contact is an inspiration and duty at the same time and makes a significant contribution to our success. We will follow our mission and carry on in developing unique solutions that help scientists to realise their full potential. I would like to thank all of our clients for their trust, feedback and cooperation through all the years,” added Mr Räbiger.