Science writer and broadcaster Adam Rutherford will highlight how popular culture can be an effective medium for ‘normalising’ science when he is the keynote speaker at Lab Innovations 2017 at the NEC.
Entitled 'Pipetting in Hollywood: my life as a scientific advisor in films', Adams presentation draws upon on his experiences as a scientific adviser for the film industry, and will be held in the Royal Society of Chemistry theatre on
November 1.
He said: “It’s the explicit secret agenda of people like myself – scientists with a media profile – to normalise science in culture. Science shouldn’t be seen as the preserve of boffins and people in white coats with badly combed hair. Our aim is
to show science as something completely normal, so if you can introduce genuine scientific ideas into films with £50 or £80 million budgets that will be seen by hundreds of thousands or even millions of people, then that’s a win.”
Adam Rutherford is just one of the many speakers on a packed schedule at this year’s Lab Innovations, which also brings together more than 150 manufacturers and suppliers of laboratory products under a single roof.
