Miele customers are being asked to share their love of the company’s lab washer as part of the company’s 120 year anniversary celebrations.
Users of lab washers are invited to post a photo of it along with a caption explaining why they love it and using the hashtag #LoveMieleLab. Judges will choose a winner to receive a special edition Series 120 Miele vacuum cleaner.
Senior marketing manager Melissa Kershaw said: “We wanted to mark the company’s 120th year with a celebration of the behind-the-scenes hard work put in by Miele washers in labs throughout the UK.
“We hear comments from customers all the time that their washer has helped solve a tricky problem in their lab or has improved productivity. We also love hearing about the wide range of uses that our lab washers carry out aside from cleaning glassware. For example, some models are used for pasteurisation, or even cleaning components for designer watches.
“Whatever it is that makes you love your Miele machine, from its flexibility, its performance, ease of use and more, we want to hear from you!”
Visitors to Lab Innovations will be invited to take part in the contest at Miele’s joint stand D4. In conjunction with premium lab glassware company, DWK Life Sciences, Miele will be offering goodie bags for selected visitors to the stand, including luxury merchandise such as the DURAN YOUTILITY Emotion edition drinks bottle.
The contest is live now and one winner will be selected on 5th November. Other entries that impress the judges will receive a Miele and DWK goodie bag. Entries must be posted on LinkedIn tagging Miele GB, or Twitter, tagging @Mielelab and include the hashtag #LoveMieleLab.