Bill Kelly, president of BioInformatics, will present findings from 'Marketing to life scientists 2006: capitalising on media engagement' at Laboratory Products Association's breakfast at Pittcon 2007
Pittcon is the world's largest, most comprehensive conference and exposition devoted to laboratory science.
BioInformatics surveyed 1300 life scientists worldwide to produce Marketing to Life Scientists 2006.
The report identifies a segment of life scientists who are highly engaged with the marketing communications of their suppliers.
Scientists in this group differ significantly from other scientists in their media preferences and are far more responsive to marketing communications.
Segmentation based on media engagement should allow suppliers build a loyal core audience and enlist brand champions by implementing appropriately targeted marketing programs.
"I am delighted to have the opportunity to address the 3rd Annual Product Managers' Breakfast.
"Our recent findings about media engagement among life scientists should be very exciting for marketing professionals looking for new ways to understand their customer and ensure that their message is well-received and effective," stated Kelly.
The presentation will highlight the preferences of life scientists for all major marketing media - print catalogues, websites, direct mail, sales representatives, print advertising, and scientific meetings and exhibits.
Among the top 30 companies profiled are Agilent Technologies, Applied Biosystems, BD Biosciences, Bio-Rad Laboratories, GE Healthcare, Invitrogen, Millipore, Sigma-Aldrich, Thermo Fisher Scientific, and VWR International.
The event will be held at the Hyatt Regency McCormick Place on Thursday 1 March 2007 at 7:30am and requires advance reservations.
