Hoefer announces the appointment of Mark Daniels to consult and manage its growing Asia distribution network
A former Hoefer Scientific Instruments employee, Mark Daniels previously supported Hoefer-manufactured products in Asia under Pharmacia Biotech, Amersham Biosciences and GE Healthcare.
Ramana Tadepalli, director of sales and marketing, Hoefer, points to a pattern of success in growing global distribution through regional support.
"Our European sales and marketing director, Bertil Djupsund, has doubled European sales in 2006 in support of our distributors in the region.
"We now look forward to seeing the results of the company's significant new initiative in the growing Asia market".
For over 35 years Hoefer, a supplier of gel electrophoresis equipment and related products, has been recognised as an innovator.
Today, as a wholly-owned subsidiary of Harvard Bioscience, the company's mission is to offer scientists high quality products that are intelligently designed and easy to use, yielding consistent and reproducible protein and nucleic acid electrophoretic separations.
Hoefer designs, manufactures and distributes an expanding line of instruments, accessories and consumables, and its distinctive products can be found in laboratories all around the world.
