Renate Hessemann, marketing manager Europe for Malvern Instruments, will share some of the company's experiences as a pioneer in eLearning for the analytical instrumentation market
The presentation will be made as part of the Business and Markets Forum being held at Analytica.
This comprises lectures and panel discussions that will address business topics and examine the latest trends.
These sessions are open to all visitors and exhibitors at the show.
Malvern Instruments is a supplier of analytical instrumentation for materials characterisation, operating in industrial and academic markets throughout the world.
The company's website has long been pivotal to the global provision of the high level customer support for which Malvern is known.
Malvern invested very early in equipping its site with an extensive and continually growing knowledge base.
This includes live interactive webinars and recorded presentations for download and on-demand viewing, as well as videos, podcasts, and a library of written materials.
All these tools enable the company to establish close and effective relationships with both existing and prospective customers.
Web-based delivery of education, training and user support is now an essential and extremely well-received part of Malvern's customer support activities.
It is appreciated for the convenience, time and financial savings that it offers, and is especially beneficial for continuing professional training.
The vast majority of Malvern's eLearning material is freely available to customers and non-customers alike, although specific training and support activities are intended for users of Malvern systems.
