The consulting firm BBDO-Consulting and the German University of Bremen accoladed the Sartorius Group for its consistent market orientation
According to a study conducted by BBDO-Consulting and the University of Bremen's faculty for innovative brand management, the Goettingen-based company ranked second on the list of the best market-oriented joint stock corporations in Germany.
The television manufacturer Loewe garnered the No 1 ranking; the diversified company Henkel came in third.
At an awards ceremony at the Bensberg palace in Bergisch Gladbach, Germany, Martin Schyga, vice president of sales and marketing, lab instruments, of Sartorius, received the award.
In the preceding study, the research team surveyed 254 companies listed on the German stock exchange about how they handled key market information, and their corporate strategy as well as impacted the market through their marketing effort.
On the basis of these indicators, they drew up a top-twenty ranking and found that consistent market orientation adds considerable value and has a positive impact on a company's share performance on the stock exchange, on innovative strength and customer satisfaction.
The top three excelled particularly based on the consistency between their overall corporate strategy and their marketing, sales and brand strategy.
In stating the reasons for selecting Sartorius, the research team emphasised that Sartorius succeeded in transforming unspoken customer needs into custom-tailored solutions.
"Consistent market orientation has enjoyed a long tradition at Sartorius; therefore, we are especially happy about receiving this award," said Schyga.
"At our company, the majority of our new products are developed in close cooperation with our customers.
"This also makes them and, therefore, us successful".
The German-language study was published in cooperation with the business magazine Absatzwirtschaft.
