Messe Dusseldorf has commissioned the study 'Medica 2015' with Droege consultants.
Medica 2015 has taken stock of the 'mega trends' that will strongly influence medical care in the next few years: rising morbidity based on higher life expectancy in conjunction with global population growth, increasing health consciousness, stronger globalisation of the health market, changes in the regulatory frameworks as well as the associated provisions, further developments in technologies, the growing importance of e-health, stronger growth in the private health sector and growing pressure to be efficient in the health care system.
The concept includes a consistent focus on products and services for the Medica trade show.
Global aspects will receive the same level of attention as the specifically European dimension, such as the ongoing harmonisation of care processes in the European Union.
Also planned is an extension to the international series of seminars at the Medica Congress.
The strategic concept 'Medica 2015', based on the results of the study, will be implemented in close coordination with the Medica Advisory Board in its line-up at its first meeting in 2009.
