BioMeridian aims to bring the advantages of quality control and better traceability to more laboratories by selling direct to end-users or via specialist distributors at a competitive price
Absolute Vision, a specialist in two-dimensional (2D) code reading, is introducing a new brand onto the international biotech marketplace.
BioMeridian will specialise in Data Matrix code reading products for pharmaceutical and biotech companies worldwide.
BioMeridian aims to bring the advantages of quality control and better traceability to more laboratories by selling direct to end-users or via specialist distributors at a competitive price.
The whole range of code readers is designed to read pre-marked tubes from all the major laboratory equipment manufacturers.
Installation is available anywhere in the world, and supported by 24/7 sales and customer support.
The first new product in the BioMeridian range will be launched on stand A138 at the Laboratory Automation show in November 2004.
Richard Laight, head of business development for BioMeridian, said: "In the life sciences arena, efficient and secure handling of sample tubes in liquid stores is vital to ensure competitive edge in drug discovery.
"We believe that there are many more people who would like to take advantage of Data Matrix code reading for sample traceability.
"The BioMeridian brand will offer the most competitive price in the marketplace and a 'gold' installation and support service to our customers".
The new BioMeridian gold service will provide a 24/7 sales and support service by BioMeridian design engineers to customers wherever they may be in the world.
