The recent acquisition of Fred Baker Scientific (FBS) by Biotrace International sees the launch of the re-branded Biotrace Fred Baker
Bringing together the comprehensive resources of the two companies, the new operation is clearly positioned as one of the UK's leading suppliers of innovative microbiology and life science products.
Biotrace Fred Baker is now the main point of contact for Biotrace International customers in the UK for all ordering, distribution, and technical support requirements.
It is very much 'business as usual' for existing customers of both companies who will continue to enjoy the same high level of sales and service support.
Based in Runcorn, Cheshire, Biotrace Fred Baker distributes a wide range of microbiology products including Biotrace rapid hygiene monitoring systems, Ruskinn anaerobic and modified atmosphere cabinets, Cogent Technologies end product screening systems together with the products formerly sold by Fred Baker Scientific.
Biotrace is acknowledged as a leading global brand in ATP based hygiene tests offering rapid, simple and reliable solutions for verifying cleanliness in diverse areas such as food production/preparation, environmental and industrial processes, and healthcare facilities.
Cogent Technologies end product screening systems lead the way in the detection of microbial contamination in sterile or UHT products such as dairy products, rice or soy milk and fruit juices.
The former Fred Baker Scientific range includes media preparation systems, IUL automated food microbiology products and Falcon tissue culture ware from Becton-Dickinson, in addition to proprietary re-branded Biotrace PPM pre-prepared culture media widely used for environmental monitoring in the pharmaceutical industry.
Joint managing director of Biotrace Fred Baker Peter Roberts is heading the new UK sales and distribution team and is dedicated to delivering the promise of product/service quality combined with excellent customer support.
"Our whole team is excited by the opportunities that have arisen as a result of the merger.
We are all highly motivated to 'deliver the goods' to both customers and shareholders alike.
This venture has taken both companies to new levels and makes us a major player in industrial and medical microbiology, providing synergies that will deliver more innovative products to our customers."
