Laboratory plasticware supplier announces changes to operational structure ,which it says will speed supply logistics, enhance customer support, and streamline new product development
In its new operational structure Micronic has centralised global sales coordination to Switzerland to extend the global reach of its products by taking advantage of Integra Bioscience's well-established distribution network.
The new structure extends and expands the product support group which should speed supply logistics and enhance customer support and service.
Co-operative ventures with OEMs and integrated solution providers will still liaise direct with Micronic in Holland, which has become the IBS group centre of excellence for sample storage.
In its new centre of excellence role Micronic will continue to provide the resources for key presentations and demonstrations, customer training and systems integration.
In addition, the company will be able to focus more resources to the design, development and manufacture of its product range which should streamline bringing further innovative new sample storage products to market.