Instrument trade show in the Netherlands awards prize for highest number of interested parties per square metre of stand to Micronic
Micronic, specialist in sample storage and liquid handling technologies, were awarded the prestigious marketing award by the Netherlands Federation for Laboratory Technology at the recent Het Instruments exhibition.
Judged by an independent panel of laboratory industry professionals Micronic was acknowledged to have made the most successful marketing campaign to ensure the highest number of interested parties per square metre of stand visited them at the exhibition.
Micronic's preparations included a direct mailer previewing new introductions, themes and offering people the chance to pre-register on-line.
Following pre-registration each contact was sent a badge with a 2D barcode which on entering Het Instruments linked the attendee with Micronic.
At Het Instruments, Micronic introduced to the Benelux market its new TPE coloured caps a patented high integrity 96-tube capping system.
Designed to increase productivity and eliminate expensive tube capping systems TPE coloured caps uniquely provide single action capping of a single tube, a row of tubes or a complete 96-tube rack.
With a choice of seven different colours the new TPE caps provide a simple, yet highly effective means of visually differentiating stored samples by person, department, project or even by the day of the week they were submitted.
Also on display was the complete range of TraXis coded tubes, racks, piercable sealing systems, tube readers and software.
For company's using the widely recognised data matrix coding system applications specialists were available to discuss the Tracker-DM range of coded tubes, powerful software and high speed reading systems.
Other popular products that drew visitor attention included the Micronic Premium sample storage range, Comfort handheld pipettes and complete line of BD Falcon and Techno products.
