Improved website has gone live to coincide with the growing appeal of total temperature controller oven solution for HTLC, and the development of an international distribution and marketing network
High temperature liquid chromatography (HTLC) specialist Selerity Technologies has redesigned and updated its online presence as it continues to demonstrate the advantages of temperature programming in high performance liquid chromatography (HPLC) instrumentation and method development.
This improved version of its website has gone live to coincide with the growing appeal of Polaratherm, its total temperature controller oven solution for HTLC, and the development of an international distribution and marketing network, says the company.
Selerity's website has undergone a new ergonomic redesign to facilitate easier navigation and access to the different sections affording it a contemporary and modern feel.
Content has been optimised to provide instant access to product information.
Clearer navigation bars have been introduced making the site user-friendly and welcoming.
The end result is a roomier layout that emphasises the company's corporate identity and image.
"As we build the market for Polaratherm and embark on a programme of research and development to bring new innovative products to market, our image and the visibility of our brand is becoming increasingly important", says Jody Clark, VP sales and marketing, Selerity Technologies.
"Following the successful introduction of Polaratherm in Europe, we are eager to reinforce our presence in the market and support our growing international marketing and distribution network".
The website incorporates a comprehensive repository of literature.
This includes downloadable versions of a range of documents, including product brochures, application notes, posters and up-to-date presentations on various aspects of HTLC and supercritical fluid chromatography (SFC).
Planned developments include a newsletter and the publication of all new application material including column evaluation results.
In addition, as the distribution network becomes more established as a result of the recently concluded agreement with the Research Institute for Chromatography, a dedicated European website will be launched for the benefit of customers based in Europe.
