Advanced web technology using parametric searching said to increase speed, accuracy, and ease of product selection for customers on VWR's scientific supply site
VWR International, the laboratory supply distributor, has announced the launch of its new parametric search engine - said to provide faster, easier and more accurate search results.
The new web tool allows multi-parameter searches of one of the most comprehensive, content-rich online selections of laboratory chemicals, equipment and supplies available.
Parametric-based searches locate products by a wide number of parameters to help customers find exactly the items they need faster and easier, streamlining purchasing and research efforts.
Search results can be further refined using the new Search Results Comparison tool to produce a feature-by-feature comparison table of a range of products.
According to VWR, parametric searching is especially useful for sourcing life science equipment and supplies, where items need to be chosen based on a matrix of research requirements and matched with specific protocols.
"With our new parametric search technology, our site becomes an even more invaluable tool for our customers," says Paul Cannon, VWR's vice president of marketing and content. "Customers are continually asking us for ways to help improve their productivity.
This search capability will significantly reduce the amount of time it takes to search, find, evaluate, and select products.
Coupled with our richer content, parametric searching provides accurate search results, increasing customer confidence in their purchase decisions.
"Through the introduction of tools like advanced chemical searching and parametric searching," adds Cannon, "VWR continues to help its customers increase their laboratory productivity while meeting their research goals." The parametric search engine technology used by VWR is powered by LabVelocity.
