VWR International says the recent launch of its Austrian website confirms its initiative to deploy functionality with local content in local languages throughout its network of websites
The recent launch of VWR's Austrian website culminated a series of eight country-based website introductions over the past year.
The Austrian website features a web catalogue of 100,000 laboratory chemical, equipment, and supply products assembled specifically for the local market and presented in the local language.
High-level functionality such as advanced chemical searching, personalised shopping options, procurement control, and more are available on the site to help speed and simplify purchasing.
The appealing, easy-to-navigate layout common to the VWR family of websites is an integral part of the new Austrian site.
"The new site demonstrates our 'develop once, deploy many times' vision," says Stephan Labonte, vice president, e-business.
"By rolling out the advanced functionality developed for the US site to our other countries, we were able to significantly reduce the implementation time.
The benefit to our customers worldwide is the more timely delivery of up-to-date e-business technologies at a local level and with local content." Labonte's European counterpart, Ulf Kepper, vice president, e-business Europe, adds: "We have a global reach for our customers, which is becoming more important every day." VWR sites are available in the US, Canada, Sweden, Denmark, Norway, Finland, Austria and Germany.
VWR says it plans to add the United Kingdom, France, Benelux, Italy, Spain and other country sites to its network at an even faster pace. "We are also continuing to seek out and develop new e-business technologies to incorporate into our websites using the same 'develop once, deploy many times' approach.
A robust parametric search engine launched on vwr.com is rolling out to the other country sites soon." Labonte adds.
