Fluffy toys and collectible cards deliver a mixed message: I'm lovable, but you really ought to use this disinfection product to exterminate me
Regent Medical has come up with a novel way to remind users of the effectiveness of Hibiscrub and encourage thorough hand disinfection.
The HibiGeebies are a troublesome selection of cuddly characters (or 'spokesmicrobes') for the cleaning product.
Based on the microbes that Hibiscrub disinfects, Regent Medical has produced fluffy toys and collectible cards for some of the most common infection offenders.
With names like Rocco, Newman, and Gus, they should prove easier to remember than enterococcus faecium, streptococcus pneumoniae, and aspoerigillus fumigatus.
The collectible cards will act as reassurance of the effectiveness of Hibiscrub, each showing on the back of the cards, the efficacy of Hibiscrub against the corresponding microbe on the front.
Due to the success of previous Staphon and Eli giveaways, Regent Medical has limited edition cuddly Sids who are looking for a new home.
The first two hundred lucky respondents to fill in the Regent antiseptics web survey will each win a cuddly Sid of their very own.
