"This catalogue channel represents an enormous opportunity to reach new customers, sell new products and to further extend the Andor brand throughout the high performance digital camera arena"
At this year's Photonics West exhibition, Andor will have on view its extensive range of products for low-light imaging and spectroscopy.
On display also will be the new range of EMCCD cameras the Andor iXonEM, the Andor NewtonEM and the new affordable Andor LucaEM - as well as the Revolution range of products for live cell confocal microscopy.
Andor will also be launching the new 'Scientific Digital Camera' catalogue with over 300 pages of products and application solutions.
Andor's marketing manager Mark Donaghy says: "This catalogue channel represents an enormous opportunity to reach new customers, sell new products and to further extend the Andor brand throughout the high performance digital camera arena.
"We are really excited about this new channel for our new range of mid market cameras.
"There will be an extensive marketing effort over the next few months to raise awareness of this new channel".
Andor Technology develops and manufactures instruments for the global spectroscopy and scientific imaging markets.
The company's range of CCD and intensified CCD camera systems are used throughout the world for academic, industrial and government research across a wide range of fields such as biotechnology, physics and chemistry.
Using Andor products these customers can break new ground by performing experiments that were previously considered impossible.
Independently conducted customer research confirms that Andor's low light solutions are considered world beating.
Established in 1989, Andor's corporate headquarters are in Belfast, Northern Ireland.
Operating in a global market, Andor's US headquarters opened in Connecticut in 1997.
Andor has regional sales offices in Europe and the USA.
Andor Japan, established in August 2000, handles the company's Asia/Pacific operations.
Andor sells its products globally to academic, research and OEM markets directly, through distributors and value added resellers.
The company listed onto the London Stock Exchange's Aim market and commenced dealings in its ordinary shares in December 2004.
