Advanced Instruments has introduced a website said to enhance the customer's online business experience when purchasing osmometers, cryoscopes and microbiological laboratory instruments.
The site has been designed to make it easier for customers to retrieve product and application information, scientific materials, and technical support.
Peter Costas, vice president of sales and marketing at Advanced Instruments said: 'By selecting the clinical, dairy/food, microbiology, or pharmaceutical/biotech tabs on the home page, customers can view suites of products grouped specifically around their market requirements.' The site also enables visitors to navigate by product line or search by industry, activity, or model.
Quick product links on the product search pages provide identification of specific instruments, while the Find a Distributor application in each product section allows visitors to locate their country's distributor for specific products.
AI University offers an Osmolality Knowledge Base section and informs visitors about the theory and benefits of freezing point depression (FPD) osmometry in clinical, dairy, and pharmaceutical laboratories.
This educational resource for laboratory professionals and students hosts a knowledge base of scientific materials that explains FPD principles and applications.
'[The site] contains a wealth of information that includes explanations of basic principles and applications of osmolality and microbiology, milk-processing safety, neonatal bilirubin principles, and dry eye disease,' Costas added.
Other features include an enhanced database that allows visitors to view or print a Certificate of Analysis for Advanced Instruments standards, controls, or reagents, and an interface to all Material Safety Data Sheets.
An expanded technical support section covers instrument calibration, acceptable range of results, safety tips, and the use of specifications to verify CLIA compliance.
