Market research company Frost and Sullivan has given Eutech Instruments its market engineering award for best product line strategy in its recent report on US aqueous analytical instruments
The Frost and Sullivan Market Engineering Award for Product Line Strategy is awarded to the company that has demonstrated the most insight into customer needs and product demands.
The recipient company should provide and optimise its product line by leveraging products with the various prices, performance, and feature points required by the market.
To select the award recipient, the analyst team tracks all end-user requirements and market dynamics within the industry.
This process includes interviews with suppliers, end-users, and industry experts.
The product lines are compared with customer base demands and the top ranking supplier is then presented the award.
In addition to the methodology described above, there are additional criteria used to determine the final competitor rankings in this industry. Eutech Instruments is awarded the 2001 Frost and Sullivan Market Engineering Award for Product Line Strategy.
The company produces a comprehensive range of laboratory and field instrumentation for water analysis and continuous on-line process instruments for monitoring and control of pH, total dissolved solids (TDS), conductivity, redox potential (ORP), dissolved oxygen (DO), temperature, and ion concentration analysis.
Eutech's product portfolio includes inexpensive disposable pocket-sized testers, basic hand-held meters to feature-laden high-quality hand-held instruments suitable for laboratory use.
This breadth within the portable instrument product range is complemented by the availability of benchtop instruments as an alternative option for high-end users.
Eutech serves a diverse clientele including industrial, research and educational end-users, so this range is essential in order to satisfy the demands of customers effectively.
A major factor in the success of Eutech's product line is the company's careful selection of products and prices to ensure that a product is available to meet each budget, each application and each customer's preference for features.
The products are priced so that each incremental increase in price between instruments corresponds to an incremental increase in functionality or accuracy thus allowing customers to easily decide between products on the basis of the marginal benefit versus the marginal cost of purchasing the next instrument in the product lineup.
Eutech differentiates its product line from those of its competitors by giving them a distinctive brightly coloured appearance, with large LCD display. Each of its product line shares a distinct uniform appearance, making product comparison by customers easier since significant differences between products occur in specifications rather than design.
