Chromatrap has used extensive customer research to redesign its website to meet user needs.
With an expanding product range, new families of ChIP validated antibodies and a suite of useful articles, application notes, video tutorials and guides a new site was required.
The new website layout is designed to make it easier and quicker to find the ideal Chromatrap ChIP kit.
“We wanted a fresh approach,” said Chromatrap marketing director, Steve Knight.
“With more than 30 different kits for ChIP analysis and a rapidly-expanding portfolio of ChIP-validated antibodies with primers, we needed a better way for our scientist colleagues to find the right product.”
The site now features explanatory technology areas highlighting the advantages of Chromatrap’s novel solid-state ChIP methods, whilst a series of trouble-shooting guides and infographics help researchers to get the best results from the ChIP kits.
“We have invested with digital marketing professionals to build the site, run it and help engage research scientists with our content. The site offers video tutorials, interviews with respected researchers in the field as well as on-line protocols and our popular ‘Top Ten Tips’ guides,” added Knight.
“We want scientists who know what they need to be able to find the right product quickly, download the protocol and, if they are happy with it, to be able to order the product for immediate delivery directly from the site. Users can also find tutorials and explanations if they are new to ChIP – so our new site meets the needs of both of these groups.”
The site (www.chromatrap.com) is fully integrated with Chromatrap’s Twitter and LinkedIn streams, and provides details of new product introductions, events that the Chromatrap team will attend and a growing library of application notes, articles and guides.
