Biomatters noted that, just prior to release of Geneious Pro 2.5, its flagship product Geneious, which allows researchers to do genomic research quicker, became the top download worldwide on Apple.com
Running Google Analytics on Geneious revealed a surprising answer to who, behind the USA, is downloading it faster than anyone else: Finland.
CEO Daniel Batten says: "The Apple result is a huge boost for us internationally, we are being downloaded at triple the expected rate, and have users in 70 countries now, including Pfizer, Stanford, the American National Institute of Health, Yale, Oxford, and Cambridge.
"But the truly exciting thing has been that this has paved the way for conversion to our paying product, which we have sold to the University of Auckland and is now being used by approximately 60% of users in the biological sciences".
Virtually without any marketing except a quirky viral approach that has involved free offers, cheeky online Matrix-style videos, and outrageously offbeat messages to buyers of the product, Biomatters already have paying customers in five countries internationally, and the rapidity with which a viral outbreak of uptake in a university like Auckland, or a country like Finland has proven that there is a very large international market for our product.
Chief scientist Alexei Drummond says: "the approach is working among scientists - we get a lot of our marketing emails and videos forwarded on, and yesterday we got an email from someone saying, "'you guys are crazy but I love it [Geneious] so much I've bought your product myself rather than using my departmental budget".
"Think of Geneious like bio-Google on steroids - it is the one tool that has successfully allowed biologists to run complex computational diagnostics on genomic information".
This area is called bioinformatics, and it is an area that former head of life sciences at Sun Microsystems Howard Asher has picked that New Zealand can lead the world in because of the excellent calibre of science and low cost of buying computers (compared to say expensive mass spectrometers).
And NZ product Geneious is now the fastest growing bioinformatics application for the desktop in the world.
Batten observes, "Web 2.0 is providing a level playing field for excellent NZ innovation to make it on the global stage, and our product is showing what is possible, and how coming from NZ can work in your favour.
"Without exception, when people find out we come from down under, the respect level goes up.
"We are known internationally as being in the top three internationally in the health IT, and we have the capacity to be number one in the world in bioinformatics".
With Frost and Sullivan anticipating that 30% of drug development time can be saved through bioinformatics and bioinformatics enabled tools, Biomatters point out that this is a major future revenue opportunity for the NZ economy.
Bioinformatics literally represents the collision of the world's biggest and second-biggest industries.
Geneious is now being used to help scientists doing work on everything from diabetes to bio-diversity; from drug discovery to conservation.
If wetlab biology is analogue, bioinformatics is digital.
The core problem about bioinformatics, says Batten, has been that until tools like Geneious emerged, you had to be the mechanic to drive the car.
With Geneious, any molecular biologist on the planet can do complex bioinformatics without having to understand all the complex genomic algorithms under the hood.
This is significant because people around the world are actively using Geneious to research HIV, Sars, biodiversity and forensics, and it makes research happen a lot faster.
How much faster? Batten says that independent analysis with a professor of molecular biology at Rochester University indicated that in some cases up to 20 times faster, and experiences both here and Australia prove that bioinformatics can be taught and understood six times faster using Geneious.
Geneious 2.5 has a host of new features making it the most intelligent bioinformatics application on the market, as well as including a host of new features for the wet-lab biologist wanting access to bioinformatics techniques.
In other news, Biomatters is donating 10% of October sales to help the fight against malaria.
Geneious users voted for five disease research organisations that Biomatters would donate 10% of Geneious sales revenue that month.
In a big turnout with lots of supportive comments for this initiative from the community, the winner was the Malaria Foundation International with 41% of the total vote.
Geneious has now had 25,000 downloads, with the download rate rising on average 20% per month.
Also: Geneious 2.0 was number one science download on Apple.com worldwide for two straight weeks; and the first third-party Geneious plugins have started to arrive, as the international development community embraces Geneious as the bioinformatics development platform of choice.
