Eppendorf has launched Virtual Labs, an interactive way to explore its products and applications.
Each Virtual Lab features online emulation of complete workstations for micromanipulation, automated pipetting and real-time PCR.
Audiovisual guided tours of Eppendorf equipment in lab settings enable customers to visualise how the equipment would look in their own lab, and help them select the optimal equipment for specific applications.
Virtual Labs can be accessed on the company website, and currently features eight different lab tours: Mastercycler pro system for fast PCR, automated pipetting with Epmotion, and six different micromanipulation and microinjection applications, such as intracytoplasmic sperm injection and embryonic stem cell transfer.
Virtual Labs introduces Eppendorf's animated mascot, 'Captain Eppi', who acts as a personal guide to each lab tour.
If a customer prefers to explore on their own, Captain Eppi can be sent off to help other users of the Virtual Labs.
In each lab tour, users can zoom in on the instruments in a lab set-up and explore product information and application-specific features.
A library of additional media content includes video clips of equipment in action and downloadable protocols and application notes.
Eppendorf Virtual Labs provides descriptive information about Eppendorf equipment, service and support, so that customers can select the best combination of products for their own applications.
Expert advice is also available via a dedicated email response link.
