Grant Instruments has produced a series of one-minute video clips that present the functionality of Grant's range of laboratory products.
The videos are annotated to demonstrate the key features and technical specifications of each different product.
In particular, they show movement - for example, rotation, reciprocation and vibration - in a way that would be difficult to depict using words and photos alone.
The video playback technology for web users is based on the Adobe Flash Player and is embedded in the Grant website so viewers do not need to download a plug-in to view the clips.
The Grant-bio PS-M3D multi-function 3D rotator is one of a batch of scientific instruments that are featured in the film clips.
This compact, variable-speed, fixed-angle rotator features 3D orbital rotation, reciprocation and vibration, making it ideal for a variety of mixing applications including immunoprecipitations and treatment of adherent tissue cultures in small volumes.
The video clip summarises the product and its key specifications.