Roche is currently showcasing a range of diagnostics testing solutions targeted at healthcare professionals at the AACC/CSCC 2010 Clinical Lab Expo, which runs until 29 July.
The Dreamlab display allows booth visitors to custom design analyser systems - right down to module configurations, reagent channels and system throughputs - to help determine the most effective solutions for their own laboratories.
'Dreamlab gives lab professionals the freedom to explore what their ideal lab could look like - and do it in a fun, interactive environment,' said Randy Pritchard, vice-president of marketing for the professional diagnostics hospital at Roche.
The company, which can be found on Booth 2808, is also exhibiting technologies for laboratory and point-of-care testing, including integrated clinical chemistry and immunoassay analyser platforms, automation components, information technology solutions, handheld and mobile point-of-care systems and chemistry, immunoassay and molecular diagnostics tests.
