45% of stand space already reserved for the biennial microscopy event, to be held in July 2004
Just three weeks after exhibitor registration opened, 45% of the exhibition floor space has been reserved at next year's MicroScience.
Running alongside more than 1100m2 of trade stands will be 200m2 of interactive learning zone and the main conference and poster area.
MicroScience will be held from 6-8 July 2004 at London's Excel centre.
This year's rush to book space reflects the events' success the last time it was held in 2002.
Then, the organiser says, attendees and exhibitors from across Europe were impressed with the workshop sessions and lectures, agreeing that they were key factors in the 40% increase in visitor numbers.
FEI, Prior Scientific and Zeiss booked within 20 minutes of the opening of the reservation system.
According to Aubrey Lambert, marketing manager for Carl Zeiss UK, "Signing up for Europe's premier microscopy event was an easy decision - we just had to reflect on the number and quality of visitors to our stand in 2002.
When an event consistently delivers high calibre contributions from speakers and exhibitors alike, bringing together the latest products and technical developments under one roof, it is bound to attract a huge proportion of the people we want to meet." Rod Shipley, regional sales manager at FEI, says "MicroScience 2002 was a real step forward for commercial exhibitions of microscopy tools in the UK.
The venue lent itself to the professional event, which was well attended.
At FEI, we were very pleased with the attendance at our booth during the three days of the exhibition and conference and had no hesitation in booking early for this event in 2004".
Peter Booth, sales and marketing director at Prior Scientific, says, "MicroScience 2002 was a great success for us." "I had no hesitation in booking for 2004".
The Royal Microscopical Society has run the exhibition since 1966, although before 2002 it was known as simply as Micro.
Last year, the name was not the only thing that was new as the RMS also chose to use London's Excel centre as host.
This has allowed them to turn MicroScience into the giant it is today and bring the broader scientific community together with seminars centring on biological and materials sciences.
MicroScience is said to be Europe's largest microscopy and imaging event.
