Software product that vastly simplifies data analysis on unwieldy genomic and proteomics data sets is available for free from the company's website
BioAnalyte announces that David Cousins will lead its corporate communications effort as the company rolls out its Trawler Nets product through the spring season of US national biotechnology conferences.
"Our new sales model - consumable software - solves a famous chicken-and-egg problem in bioinformatics marketing, and my job is to tell the story to the world", Cousins said.
"Trawler sales model is a radical departure for bioinformatics" said BioAnalyte CEO Peter Leopold.
Trawler is a software product that the company says vastly simplifies data analysis on unwieldy genomic and proteomics data sets, is available for free from the company's website.
Automating this process - trawling the data - is available with a per-data-set licence called a Net.
"The software philosophy developed by BioAnalyte enables cross platform sharing of information by end users of different scientific instruments" according to Brian Musselman, president of SciMarket Strategies, a scientific product marketing company.
"Trawler is the first product to enable open exchange of actual data, instead of derived results, between scientists.
"Results acquired with complex mass spectrometers that often cost $300,000 or more each can be exchanged freely across competing instrument platforms.
"If BioAnalyte can convince customers to use its Trawler product, Trawler will become the standardisation tool for our industry", Musselman said.
He noted that the net effect would encourage scientist at remote locations to send their samples to centres of excellence, and then get access to their own data for a few hundred dollars worth of Nets, rather than thousands of dollars of instrument vendor software.
