Booth video service
14 Jan 2013
Synthesis Media is offering a complete video package to companies exhibiting at Pittcon 2013.
Synthesis Media can produce a video package, complete with professional voice-over, for products being exhibited at Pittcon.
This package can also include pan shots of the booth, including key personnel at the company if required - delivering instant customer recognition.
The completed video will be featured on this channel, as well as Youtube and Vimeo.
The videos are short, professionally shot and give potential buyers the main points
Marketing Manager, Andrew Long commented on why the service is such a big hit with exhibiting companies.
“Not everyone is comfortable with an ’interview’ type format in video. A lot of booth personnel we talk to just don’t want to get in front of the camera and feel that a product video should be about products and not necessarily about the people selling them.
“This is why we’ve had a lot of success with the booth video service. The videos are short, professionally shot and give potential buyers the main points about the product and its applications.”
Synthesis Media own and run Laboratorytalk, a leading scientific news and resources website. The Pittcon package includes some valuable coverage on the site for no extra cost.
“Laboratorytalk is one of the largest websites for scientific content and has been established for over twelve years,” said Long. “As a bonus, we’ll not only give exhibitors full rights to use the video where they wish, but we’ll also show it on related content and the Pittcon channel on laboratorytalk.com.
“It is also in the mind of the videographer that they should shoot your products to provide a permanent clip for your own website or promotional needs. This means, in effect, that you are getting a video production service, coming to you, without the complications of setting up separate costly booking arrangements or editing time.”
All filming takes place at Pittcon and companies will receive either the embed code from YouTube or the raw video file just a few days after returning to the office.
This service is provided for $595 and details can be found on the Pittcon website here.
The service includes full rights and the additional exposure mentioned. It also entitles users to their own page on Laboratorytalk.com and related product pages across the site.
For more details, please email Andrew Long at andy.long@laboratorytalk.com
