With increasing use of its Africa flow microreactor, Syrris has restructured its sales and support team to better serve customers in Europe and the USA
Commercial director Richard Gray has moved to New Jersey to establish Syrris, and manage sales and support operations in the country.
Moharem El Gihani has joined as business development manager, with responsibility for sales in Europe and Asia.
Mike Hawes, Syrris's technology application leader, will provide demonstration and technical support.
Africa is a modular flow microreactor in which reagents are continuously injected and reacted together.
Parameters such as reaction time, temperature and stoichiometry are said to be easy to change in real time.
A series of reactions can be set up, run and analysed automatically overnight - allowing R and D chemists to accelerate compound synthesis and reaction optimisation.
"More and more chemists are looking to flow chemistry to provide faster and more cost-effective method development" said Richard Gray.
"Our expanding client base is spread throughout Europe and the USA, and includes major pharma companies such as GSK and Pfizer.
"Having an on-the-ground presence in the USA is a real opportunity for us.
"We're also really pleased to recruit Moharem El Gihani.
"His experience will really enhance our presence in Europe".
El Gihani was previously business development manager at Maybridge, a supplier of organic molecules for drug discovery.