John Wiley and Sons has announced plans for the creation of a new scientific, technical, and medical (STM) publishing programme to be located at Wiley's Asian headquarters in Singapore
Wiley currently has three STM publishing programmes located in Hoboken, New Jersey; Chichester, England; and Weinheim, Germany.
The Asian STM publishing programme, which is scheduled to launch in early 2006, will become an integral part of Wiley's global STM operations and will further enhance the role of Wiley Asia, the company's already extensive sales and marketing presence in the region.
The new programme will publish book and journal content from Asia for a worldwide audience, embracing Wiley's global STM publishing strategies and standards to benefit from Asia's recent emergence as an important source of STM content.
Another goal of the initiative is to strengthen coverage of Asian content in existing Wiley publications from the USA, UK, and Germany.
"We look forward to expanding our STM editorial presence in Asia," said Steve Miron, vice president, Wiley Asia and general manager for global STM Books.
"It is an area where we see tremendous publishing and market opportunities".
Wiley plans to increase the number of Asia-based members on the editorial boards of its journals and major reference works, and to strengthen and expand relationships with Asian scientific communities and scholarly societies.
The company has already begun to venture into Asia-based journal publishing with the Chinese Journal of Chemistry, which is being distributed on behalf of the Chinese Chemical Society; Chemistry: An Asian Journal, a new title to be published jointly by Wiley-VCH and the German Chemistry Society (GDCh), and the Chinese, Japanese, Korean, and Indian Chemical Societies; and The Chemical Record, which is managed by Wiley's Tokyo office.
In connection with the expansion of this programme, Wiley announced that Ann-Marie Halligan would be assuming the newly created position of STM publishing director, Asia Pacific.
She will be based in Wiley Asia headquarters in Singapore, beginning February 2006.
Halligan, who began her career at Wiley in 1985, most recently held the position of editorial director for Wiley's communications and engineering technology and statistics programme located in the company's offices in Chichester.
In the coming year, Wiley will develop an editorial staff in the region through the appointment of editors in China, Taiwan, Japan, and India.
"We are delighted that Ann-Marie Halligan will assume the position of STM publishing director," Miron added.
"She has expert knowledge of Wiley publishing systems, having built a number of successful book and journal publishing programmes over the years, and is ideally suited to this new position".
The majority of Wiley's STM content is available both in print and online through Wiley InterScience, the company's online publishing platform.
Since its commercial launch in January 1999, Wiley says InterScience has earned its reputation as a world-leading internet resource for quality research material promoting discovery across the spectrum of scientific, technical, medical and professional endeavors.
Today Wiley InterScience features a vast reservoir of must-have content from almost 2000 journals, books, reference works, databases, and current protocols laboratory manuals.
