Marketing, archiving and monitoring explored as Institute of Clinical Research (ICR) launches new publications
The Institute of Clinical Research (ICR) has announced the launch of three new publications; Marketing and PR in Clinical Research (ISBN: 1-905238-09-6) by Faiz Kermani, Archiving Clinical Trial Documents (ISBN: 1-905238-12-6) by Liz Hooper, and Troubleshooting Monitoring (ISBN: 1-905238-11-8) by Zoe Binns.
Kermani's title examines the essential role of marketing and PR in the pharmaceutical industry and its associated sectors, arguing that the industry would fail to place products successfully without this creativity and innovation.
The monograph also uses case studies to show how media and PR can impact on ongoing research around the world.
Archiving Clinical Trial Documents explores document management for clinical research, from document life cycle to archival practices.
It covers locations, security, retention of documentation and also discusses standard operating procedures, electronic archiving and disaster management.
Zoe Binns's Troubleshooting Monitoring provides a synopsis of some of the potential hazards that may arise when undertaking monitoring visits throughout the world.
The content includes real life case studies and also presents tips and advice on monitoring at home and abroad.
ICR Publishing releases a wide range of clinical research books throughout the year to promote the professional development of clinical researchers.
New in 2006, ICR Publishing will also offer all monographs as eBooks, as a purchase option apart from print, via its website.
