Invetech, a specialist in product development and custom automation for the medical, industrial and consumer markets, presents author Tony Ulwich at the 2008 Clinical Lab Expo in Washington DC
The presentation, "If you Think You Know What A Customer Need is, Think Again," offers companies an opportunity to increase their knowledge in the innovation process in order to better understand customer needs and build more effective strategies to succeed.
The presentation will be held on 29 July in the auditorium at Renaissance Marriott hotel in Washington DC.
Invetech's director of instrument design and development, Andreas Knaack said: "At Invetech we understand the entire journey of innovation, from the earliest conceptual phases to product manufacture.
"Tony's methodology and approach reinforces our own innovation commitment.
Invetech, a developer and contract manufacturer of devices, instruments, consumables and custom automation systems for biomedical applications, will exhibit at AACC.
With a focus on strategic innovation, the company delivers innovative product development and custom automation solutions that are as practical as they are marketable.
