11 August 2009 - Purite has developed a new brand identity to grow its customer base in the laboratory and healthcare markets.
The new Select product is Purite's third generation of laboratory products and the Centurion 1500, which was launched in June, produces pure water for single-patient haemodialysis for use by healthcare professionals and their patients.
The company is also is investing in a complete overhaul of its customer relationship management system.