Following merger of Werner Rietschle and Thomas Industries in 2002, the brand identity identity for pump and compressor business becomes Rietschle Thomas
Thomas Industries has announced that, effective immediately, the operating name of its pump and compressor business will be Rietschle Thomas.
This will also serve as the brand name for the entire product line formerly marketed under the Thomas and Rietschle brands.
Tim Brown, chairman, president and CEO of Thomas Industries, said the new name reflected the integration of two powerful brands, resulting from Thomas Industries and Werner Rietschle joining forces last August.
"We are talking about two of the pre-eminent names in the industry.
Anyone familiar with them will immediately recognise that the combined product line is by far the broadest in the industry." The parent company, Thomas Industries, will not change its name and will continue to trade on the New York Stock Exchange under the ticker symbol TII.
The company's Welch and Oberdorfer product lines will also retain their well-known and recognised brand names. Rietschle Thomas has also unveiled a dynamic new logo and graphic identity that streamlines the key elements of the former brands into one cohesive look.
The logo utilises Rietschle's familiar red, blue and yellow colours (representing pressure, vacuum, and a combination of pressure and vacuum, respectively), contained within the highly recognisable Thomas icon.
"The look is new and progressive, yet will still recall the familiar elements which have long represented the quality and high performance of our products," noted Tim Brown.
Coinciding with its new name, Rietschle Thomas will unveil a new website, link above.
The content is organised around the vast array of product technologies offered by the company, allowing visitors to easily access the entire Rietschle Thomas product line as well as many other useful features, all from one site.
