Company was selected as a finalist in the environmental section of the ICT Innovators Award category in the prestigious DTI/InterForum 2005 E-commerce awards
Ikon Informatix, the company behind the I-kode online service that helps life science researchers take control of their mail, was recently recognised for its contribution to the environment by reducing scientific junk mail.
The company was selected as a finalist in the environmental section of the ICT Innovators Award category in the prestigious DTI/InterForum 2005 E-commerce awards.
These awards recognise best practice in the development of information and communication technologies (ICT).
Scientists can quickly and easily manage their interaction with the senders of scientific direct mail at I-kode.
They can add themselves to or remove themselves from mailing lists and even request removal from all scientific mailing lists.
When a scientist moves, it only takes a minute to update their information with all their selected organisations, so their mail will not be sent 50 million pieces of scientific mail are sent to people who have moved.
That represents over $150m worth of waste.
In addition, over 50% of all marketing mail is thrown away unread.
The cost of handling and disposing of this unwanted mail is of increasing concern to universities and research organisations.
But, what's junk mail to one scientist may be important new product information to another.
It's now possible for scientists to be selective in the mail they receive.
